Author: Najen N

Too many companies that I have worked for and consulted to over the years think that by implementing a performance management system, they will automatically have a high performing culture that drives business success. A system is an enabler, something that is designed to make an embedded process easier to...

Leadership of organisations spend much of their time analysing market trends, customer behaviour and what their competitors are doing. This makes a lot of sense for businesses seeking competitive advantage. However, in seeking competitive advantage, it surprises me that very little time is spent on the greatest source of competitive...

Our previous blog looked at what makes Word of mouth marketing such a powerful medium. In this post we look at some of the building blocks that will help you to benefit from it as a business owner or trader. To get customers excited about your brand requires a unique...

We can all agree that a large amount of our buying decisions is influenced by our circle of friends and family and their opinions on a product or service. From seeking a reputable plumber to sourcing the perfect caterer for an upcoming event – we are most likely to tap...

The Circular Economy is traditionally defined as an economic system aimed at eliminating waste and promoting the continual use of resources. Emerging circular business models are proving to be as profitable as linear models, allowing consumers to continue enjoying similar products and services. konektd at its core was designed to...